Joanna Griffiths Knix

Joanna Griffiths is the Founder and President of intimate apparel and activewear brand Knix. Since launching the company in 2013, Joanna has been credited with helping invent the billion dollar leakproof underwear category, changing the lives of millions of people around the world. In 2022, Joanna set the record for the largest private exit by a solo female founder in Canadian history when she sold 80% of Knix to Essity. A champion for women’s health, Joanna has co-authored two books, including Life After Birth published by Rizolli and the children’s book Some Periods. She has a passion for investing in and supporting female founders and sits on the board of the Toronto International Film Festival.

Joanna’s long list of accolades include Waterstone’s Most Admired CEO, Glossy’s 2024 Founder of the Year, an AdWeek Women Trailblazer and in 2023 was named Canada’s EY Entrepreneur Of The Year® and represented Canada for the Global title.