How To Make a Trailer

Trailers aren’t just marketing; they’re a masterclass in concise storytelling. Jeremy Workman (Secret Mall Apartment), founder of the trailer production company Wheelhouse Creative, breaks down the structure and craft of film trailers, and what actually makes them land.

We’ll explore why learning to cut a trailer is one of the fastest ways to understand the storytelling DNA of your own film. Whether you’re crafting a trailer for the first time or trying to crack what’s not working in your current cut, the principles you build here will clarify the structure, pacing, and emotional arc of your project.

Learn what separates a trailer that hooks audiences from one that merely explains the premise, and why that distinction matters far beyond the two-minute mark.

 TICKETING INFORMATION

Tickets are $19 ($14 for IFC Center members) and can be purchased at the “Buy Ticket” link above. Tickets are non-refundable. If you have questions about registration, please email ticketing@docnyc.net. A transcript, chat, and recording will be emailed to all registrants.

ACCESSIBILITY INFORMATION

For questions about accommodations and accessibility, including requests for live ASL interpretation, please email accessibility@docnyc.net.

DOC NYC PRO is co-presented by: