THE MERCHANTS OF JOY

THE MERCHANTS OF JOY

WORLD PREMIERE For the five families that control NYC’s Christmas tree trade, the most wonderful time of the year starts months before the first fir tree displays hit busy sidewalks in the five boroughs. There is the competition for sources and locations—not to mention strategizing to stretch the proceeds of five scant weeks into a living for the rest of the year. Celia Aniskovich’s delightful peek behind the curtain of a holiday tradition captures a truly singular cast of characters, among them NYC’s seasonal stand workers, who add extra spice to every sale. – Jaie Laplante

The first screening will be followed by a Q&A with director Celia Aniskovich.

All in-person screening venues provide sound amplification headphones upon request with venue management. IFC Center can also provide a T-Coil loop for compatible devices.

Director: Celia Aniskovich
Producer: Celia Aniskovich, Zoe Vock, Arthur Spector, Joshua Davis, Joshuah Bearman
Executive Producer: Todd Lubin, Ivan Schneeberg, David Fortier, Douglas Banker, Gillian Brown, Ben Affleck, Dani Bernfeld
Cinematographer: Carrie Cheek
Editor: Brett Banks, Samuel Kun
Composer: Jackson Greenberg
Language: English
Year: 2025
Accessibility: Sound-Amplification Headphones upon request