GET THE MONEY: TAP INTO CROWDS

In the past few years, filmmakers and other artists have embraced crowdfunding as a legitimate source of support for their endeavors. But with the growing popularity of sites like Indiegogo, Kickstarter, and others, how do projects stand out, and how can filmmakers combat crowdfunding fatigue? Indiegogo founder Slava Rubin, successful crowdfunding filmmaker Gary Hustwit, and others discuss.