This event was recorded live on Wednesday, February 23, 2022.

Ready to take your marketing game to the next level? Award-winning digital marketing director Daniel Kaplan from Fever Content, an LA-based digital marketing company that’s worked with DOC NYC through two festivals and multiple online events, will lead us in a crash course to market your film from festival submission through release. Joining us will be Emmy Award-winning producer Shawna Brakefield-Haase to share her digital marketing tips from her latest film A La Calle which premiered at DOC NYC in 2020. They will discuss best practices for: marketing your film on social media; tactically planning, monitoring, and adjusting your digital ad strategy; building relationships with online communities that will support your film; converting your network into marketing ambassadors; and amplifying the online buzz around your film. You’ll come away with tangible next steps to build and run a successful marketing campaign for your documentary, armed with digital marketing tips and tricks so your project finds the audience it deserves.

Tickets for this event are $19 or buy a winter season pass to all four events for $99.

All registrants may participate in the live session, and will also receive access to the recorded event, a written transcript, and a copy of the slide presentation after the livestream. Tickets are non-refundable.

If you have questions about registration, please email For questions about accommodations and accessibility, including requests for live ASL interpretation, please email

DOC NYC PRO is co-presented by: