DOC NYC PRO: DISTRIBUTION AND AUDIENCE IMPACT
To experience the DOC NYC PRO lineup, purchase an individual PRO Themed Pass to hone in on a specific subject, or benefit from discounted pricing when you purchase Multi-Pass Packs to an assortment of topic strands. Or, buy an All Access Pass, which also includes admission to all festival screenings. Purchase passes here.
DOC NYC PRO is co-presented by Kanopy.
Representatives from leading funders, distributors, and outreach coordinators join filmmakers to discuss the latest thinking in audience impact.
9:00 AM – 10:00 AM Breakfast
10:00 AM – 11:10 AM How to Execute a Theatrical Hit
NEON had a stellar year releasing theatrical documentaries with Apollo 11 earning over $9 million, two films Amazing Grace and The Biggest Little Farm each earning over $4 million, plus the boutique release of Honeyland. NEON execs including Dan O’Meara discuss how each title requires specialized handling.
11:30 AM – 12:40 PM Impact Case Studies: Eating Animals and Roll Red Roll
Reaching an audience and making an impact requires a multi-faceted and flexible strategy. We get into the details with Nancy Schwartzman (Roll Red Roll) and Christopher Quinn (Eating Animals) and their teams in focused case study discussion.
Co-presented by EJF Philanthropies
1:30 PM – 2:40 PM Impact Strategy: From Funding to Distribution
When a film has goals to make impact and fundraises for impact and for the film, it requires a strategy to execute. This panel explores opportunities and challenges for fully integrating an impact campaign with traditional distribution. The speakers span multiple perspectives from the worlds of funding (Elise Pearlstein, Participant), impact strategy (Wendy Cohen, Picture Motion), and distribution (Neal Block, Magnolia Pictures).
Co-presented by Participant
3:00 PM – 4:10 PM Kanopy Shares Its Numbers
Kanopy serves a vibrant university and public library audience of documentary lovers that’s unique among streaming platforms. They will share data insights into how their worldwide audience has evolved with documentaries over the last 10 years, both on the Kanopy platform and within the wider distribution ecosystem. Kanopy will interview the filmmaker behind one of their top-performing docs, and deep-dive into the film’s performance both on Kanopy and beyond since it’s 2019 launch. Kanopy is waiting on final confirmation of its lineup.
Co-presented by Kanopy
4:30 PM – 5:30 PM Happy Hour
Join us in the PRO Lounge to gather with fellow attendees and panelists to discuss the day.