Insiders Conference: Reaching Your Audience Day – Overview

You’ve finished your film, but how do you reach your audience? These panels explore distribution, outreach and new technologies.

Bagels & coffee 9:15-10:00am Co-presented by SVA MFA Social Documentary Film. Breakfast will feature SVA alumni who will take part in a casual Q&A with attendees.

Morning Manifesto 10:00-10:30am

Newly appointed POV executive producer Justine Nagan shares insights as she steps into her new role at public television’s leading independent documentary series and reflects on her role at Chicago-based Kartemquin overseeing award-winning projects including The Interrupters, Life Itself, On Beauty, In the Game and many others.

Case Studies: Reaching Your Audience 10:30-11:40am

Producer Daniel Chalfen and director Gabriel London of The Mind of Mark DeFriest with Director/Producer Kelly Nyks (Requiem for the American Dream, Disruption & Split: A Deeper Divide) present case studies and give road maps for the best ways that filmmakers can maximize their audience. Moderator: Jennifer MacArthur (Borderline Media)

Outlet Shopping 12:00-1:10pm

With the growing number of production and distribution outlets, it’s becoming increasingly important to make sure you’re selecting the best one for your project. Jaron Gilinsky (Storyhunter), AJ Schnack (Field of Vision) and Sam Morrill (Vimeo) will discuss the pros and cons of the many different outlets, and offer advice on how to pick the best one for optimal distribution and income. Moderator: Charles Hailer (MTV)

Do I Need a Sales Agent? 2:00-3:10pm

There is still much debate over the necessity of a sales agent. Filmmakers Karim Amer (The Square), Malika Zouhali-Worrall (Call Me Kuchu) and Andrew Rossi (Page One: Inside the New York Times) give frank insight into what to expect and what not to expect from a sales agent. Moderator: Doug Block (112 Weddings)

Social Issue Distribution 3:30-4:40pm

Social issue documentaries now have more opportunities than ever to be seen on platforms such as Netflix, Amazon and iTunes. Experts including Christie Marchese (Picture Motion), Jennifer MacArthur (Borderline Media), Scott Glosserman (Gathr) and filmmaker Lacey Schwartz (Little White Lie) discuss the advantages and challenges of digital distribution for social issue documentaries. Andrea Holley (Human Rights Watch Film Festival)

Happy Hour 5:00-6:00pm Co-presented by Docurama.

Attend this day’s events with an All Access Pass, DOC NYC PRO pass, an Insiders Conference Pass, or Reaching Your Audience Day Pass. Your pass also includes entry to the PRO lounge 9:15-6.