TIME ZERO: THE LAST YEAR OF POLAROID FILM
In 2008, with digital photography on the rise, the Polaroid Corporation ceased production of all Polaroid instant film, the product that had made the company a household name. There begins the story of the international grassroots campaign to save the beloved, threatened format. Time Zero beautifully captures the passion of instant film fans around the world, and the lengths to which they went to save it from oblivion.
Co-presented with the International Center of Photography.