Asadullah Muhammad

Asad Muhammad, VP of Impact & Engagement Strategy at American Documentary | POV leads on the community engagement, education, and public station relations work necessary to extend the impact of films beyond their broadcast date. POV is American television’s longest-running showcase for independent nonfiction films. Asad leads the POV Engage team whose charge is to partner with community-based organizations, educators, librarians and engaged community members to spark conversation about the issues presented in films and digital productions. Asad brings over fifteen years of experience in education and community development with a primary focus on the advancement of court-involved, queer-identified and incarcerated youth. Prior to joining POV, Asad worked for United Way for Southeastern Michigan as a Pathway Coach supporting school leaders, teachers, and counselors in reimagining educational structures and building project-based learning experiences for students as an engagement strategy resulting in higher graduation rates. In 2014, he completed the Public Leaders Fellowship with Leadership for Educational Equity. Asad started his teaching career as an elementary school teacher in Atlanta, and transitioned into school turnaround work building new schools from the ground up in the cities of Detroit, Atlanta, New Orleans and Brooklyn. Race Forward: The Center for Racial Justice Innovation named him one of Detroit’s 2018 Angelic Troublemakers for his radical parenting, education and social justice work.