REACH YOUR AUDIENCE: CHICKEN & EGG PICTURES’ STORY LEADS TO ACTION

Co-presented by Chicken & Egg Pictures. What can documentary filmmakers do to become part of a national conversation or a public policy debate that catalyzes concrete social change?  What kind of tools are social-issue filmmakers using to reach their core constituencies, niche audiences and — beyond? What are their strategies for spreading a message, building community, creating authentic, strategic partnerships that will  spark concrete action?  How can filmmakers effectively and build on each other’s strategy, momentum and impact? Can strategic collaboration bring about a tipping point?

This session will ask all of those questions via the case-studies of two award-winning and precedent setting documentaries and their respective engagement campaigns. Lioness inspired the passage of a women veterans health care policy signed into law in the Oval Office in 2010. The Line and The Line Campaign inspired the creation of CIRCLE OF 6, an anti-violence Android/iPhone app supported by the White House and launched in September 2012. It’s creator has also launched a non-profit focused on addressing violence against women and does freelance engagement for non-fiction films focused on those issues including Invisible War and Girl Model.

Meg McLagan and Daria Sommers (Directors/Producers, Lioness) and Nancy Schwartzman (Director/Producer, The Line & Circle of 6 app) will discuss their work in a conversation moderated by author, activist and feminist Amy Richards (Manifesta, Opting In).